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My dear
CD, how much you cost us!
The issue about the cost of CDs long has been touching
all countries more or less with different solutions, depending on the country's
or the audience's habits, mentality and money availability, which bring to plain
lacks of balance; take, for example, the USA or Scandinavia, where a year's average
net salary is around US$ 40,000 and a CD costs around 12, 13 (consider that in
the USA you need to pay your own insurance, too).
A third world country pays
from 200 to 2000 US$ a year and a CD costs too much for normal people, whereas
in the middle there are countries like Italy, Spain or Greece where a year's average
net salary is about $ 11,000 and a CD costs from 15 to 20 US$, owing to the plague
of the Euro existance. This is due to the fact that in Italy music is not considered
culture - which happens in other better nations - when referring to CDs and the
VAT is 20%, while it is 4% on books, so there's a contradiction because a book
about Abba, Metallica or whoever you want to is considered culture, but a CD is
charged with more taxes for it's seen as entertainment. And don't forget all the
passages among wholesalers, distributors and final shops that makes the prices
increase, with each one of them blaming the others before. Result? It's always
the poor consumer paying for them of course, quite democratic isn't it? This is
the reason why MP3's have had more and more success these years, and no-one expected
a decrease of the phenomenon with the forced change imposed on Napster, just a
natural evolution.
I think it's right to download a song if you wanna
know a new band or a new CD from a band you're not sure if they're still up to,
and if you do like it, you'll buy it later. Many people won't do that and will
keep their personal burned copy, however most people who love music do it. Remember
that the quality of the original CD is always better and how to renounce the fascination
of the lyrics? Personally I'm a freak for artworks, and I'd like to have the whole
package so as to give a complete review when I get a CD to criticize about.
A lot of big artists, Metallica included, tried to intervene to stop this
because they didn't mean to renounce of their new villas or other priviliges and
I understand them. They did work hard and made way for metal to become popular,
but they had to accept more and more compromises and have today grown weak and
a pale shadow of the monsters they used to be (sorry, guyz!); if you add that
now that they've lost inspiration, then you'll understand why there're no big
bands between the 90's and today, but only a handful of good bands. The only value
left is vile money for 99% of them. We don't have to generalize because there're
also some bands selling their CDs at fair prices and sticking labels with the
words: This CD can't be sold at more than...", yet they appear like drops in the
ocean and are usually limited to indie punk or hardcore bands.
However, other
artists like Stratovarius became angry when some journalist put the songs from
their promoCD on the Internet before the release. In this case I agree with them,
as I know that they're not rockstars and they need that money to go on because
to be musicians is their job and not a mere hobby. To avoid that, big record companies
put promo-CDs out with raw versions where the sound quality is inferior to the
one in normal CDs; sometimes the songs are cut into a lot of tracks to prevent
MP3 ripping-off or even worse before the end, causing not few problems to the
reviewer. Recently more and more not-burnable CD's are being released; a harmless
thing? Not at all, if you consider that a few old CD players can't read them,
so you have to resign the old one and acquire a new suitable one.
In
my opinion, small artists can only benefit by the Internet's appearance, as they
can quickly reach a lot of people worldwide, who can contact them, listen to their
songs, visit their websites and buy CDs if they're not distributed in their countries,
jumping over the intermediary passages of the a.m. music business's sharks. A
CD shouldn't cost that much; it's theorically much more expensive to make a vynil
than a plastic CD, and only if you wanted a luxury jewel case with a 24-page booklet,
you should spend so much, but in truth a record company or a band who wants a
normal CD have to pay a CD manufacturer quite a deal and not print less than 100
copies for example. It's obvious that in such a saturated market, life is hard
for small (unsigned) bands and not only for fans, and all of this doesn't help
music at all.
That's why old-style shops are failing in Italy and it's right,
because it's unfair to pay so much. People stop going to them and they buy 3 CDs
from Amazon.com at 12 Euros each. They've already saved money even if they had
to pay shipping costs. People in developed countries like the mothertongue English-speaking
ones or Northern Europe ones purchase CDs online from mailorders or MP3's from
legal or illegal sites. The culture is changing, as people don't go to shops anymore;
even big ones in traditional strongholds such as the City in London had to sell
due to high rents and lower and lower incomes. Nowadays it's more comfortable
and faster to order most merchandising from home, unless you're a vinyl searcher
and therefore need to check conditions of the item at a shop or a specialised
exhibition.
In Italy and other Latin countries not many people trust online
purchases yet; their slow mentality and culture brings them to change their habits
very carefully, so a solution to the issue seems the release of prepaid credit
cards similar to the ones used for mobile phones that endanger only a small amount
of money. Anyhow the way is open, they just have to walk it and they won't regret
going back. Music fans are becoming more selective or they'll lose the chance
of listening to music other than that the one broadcast by networks, which is
mostly commercial boring music without a soul. Even here, something is changing
and I never lose the opportunity of listening to my favorite online radio whenever
I get connected. I also try to download all the episodes of online TVs or multimedia
sites showing my fave videoclips, but as broad band connections are often a utopia
promised and paid but not kept, I prefer to stay out and apply to a hot spot.
By the way, I can feel lucky enough though, cos even in my home country (that
is Italy, unfortunately), there're 2 free national music networks and both of
them have Rock and Metal programs at night once a week, so that we can record
or just watch new metal or old forgotten videoclips. Last but not least, my webzine
and my collaborations allow me to get a hold of more stuff than I could afford,
especially in the long periods of unemployment I am going through thanks to the
trashy humans chosen as job selectors.
The future of music is in the hands
of a sly, greedy and powerful elite as usual, but if you're not passive and you
like to choose what to listen to, now you have the weapon to do it: Internet;
you can find everything on that, including small distros selling CDs at fair prices
or bad distros stealing your money. You can trade or simply buy, but you have
much more choice now than before and that's something we all should exploit so
as to prevent the policy of the music biz masters from ruining people's entertainment
and culture right. Art is something that shouldn't be mixed with business and
we should keep their dirty hands far from our beloved music as much as possible
and it seems that only the payment of a fair sum for digitally downloadable music
is a solution for bigger bands and artists. Small bands into metal and other uncompromised
genres know their fans may listen to or download MP3s, yet the rule is always
valid: if they like it, they are the one customers that will certainly buy the
original CD. A collector needs artworks and pure sounds, and the comfort of finding
their CDs quickly, and if you add that sites with downloadable artworks have lately
become forbidden in several countries, you will agree that fans of metal (especially)
are really the ones deciding the life of a band, although tours have turned to
be the major income for small or medium acts.
Update: on 20th January,
2007 the Italian Court established that file sharing with MP3's or CD's among
friends without lucre aims was NOT considered a crime any longer, since everybody
has the right to have a personal copy the same way it happens with photocopies
or happened with tapes. This, along with the resurrecttion of Napster after its
freezing and its second life through paid downloads some years ago, appeared a
measure of common sense that would ease lots of vexed citizens and would not damage
bands' incomes. Yet, after just two days, the Italian authors' and publishers'
associtaion hurried up to explain that that rule was appliable only to the case
object of trial dated back to 1999, so there's always a wicked manner to make
laws unappliable in practice, a typical Italian miscostume that will never ever
disappear, as they are a people ofparassites and swindlers just as many others
from latin countries and other inferior nations of the world.
MARKUS
GANZHERRLICH - 20th February, 2004, updated in January 2007
All
or part of the material here contained cannot be used without witten permission
by the author. Any violation shall be legally and prosecuted with no mercy and
the eye for an eye law will sooner or later find the lawbreaker(s) whenever they
least expect it...