Promotion


Promotion is effective only when it is made by following the 5 P's rules:

Professionality
Perseverance
Proficiency
Precision
Passion


Markus Ganzherrlich - 18/7/1999

 

 
If you (bands or solo artists) want to get an effective, massive and targeted exposure for your band's CDs/DVD's/videoclips/demos/tours/etc. or the latest releases of your label is not widespread, you may choose among the following 3 options of our agency:

FREE BASIC PROMOTION) REVIEW/INTERVIEW: send us one or more ORIGINAL copies of the CD,
DVD, vinyl or tape (NO CDR's NOR PROMO-CD'S!!!) you want to be reviewed; also previous records will be reviewed if you wish.
DON'T FORGET TO SEND THE WHOLE PACKAGE including FULL ARTWORK, LYRICS AND A BIOGRAPHY, to enable us to make complete and detailed reviews and interviews, and guarantee you a better promotion.
If you wish you can additionally send us 1 T-shirt/longsleeve shirt/baseball hat/bermuda trousers with the logo of your band/label's new album or tour. I will wear them during my band's shows
(Sigma Draconis).
This option is suitable for bands who already invested in the past for their promotion and nowadays can count on several fans. No form needed.


COMMON MEDIUM PROMOTION
Step #1) Ask us (
Markus) for an offer to learn how much the medium customized promotion is going to cost.
Your material will get the following treatment:
-An in-depth honest professional review with a precise unbiassed mark.
-A phone or e-mail interview with us and the possibility of booking one with other zines.
-Colour cover on the review page.
-Band's or label's updated and detailed URLs. contact, discography, info and banner.
-One song or video posted along with the review/interview.
-A spot in our homepage, in the news section, and also in our updated marketing newsletter about the brand-new review, interview, your news (new releases, re-issues, line-up changes, live dates, new promo or live videos & other possible events such as showcases.

Step #2) If you accept send us your CDs, DVDs, vinyls or tapes and an e-mail
Markus stating you place www.rockmetalbands.com a 'MEDIUM PROMOTION ORDER' along with the permission for us to use the shipped musical and visual copyrighted material for the requested activity of promotion by filling in this form and placing an 'X' on the common medium promotion:

 



Step #3) Pay by bank transfer (recommended) or hiding the sum in the package at your risk.
Here's our data for the transation:
BANK NAME : CRV - CASSA DI RISPARMIO DI VIGNOLA - FILIALE DI CORTICELLA (BOLOGNA)
ACCOUNT HOLDER'S NAME : MARCO GANZERLI
SWIFT CODE : BPMO IT 22
IBAN NUMBER: IT41A0636502400000000376668

Step #4) Once we have received your material, your order and your money we will send you a signed confirmation receipt with the undertaking to meet our obligations on the same form you will have sent us.
In a couple of weeks the review is going to appear, and soon after the targeted brilliant newsletter will be spread according to a list of people involved in your specific music genre selected from our huge world's contact database (fans, labels, distros, radios, festivals, (web)zines, and so on); just to make an extremely plain example, we WILL never send a grindcore label or webzine a promotional e-mail for a jazz rock band!
This is the most common promotion for unsigned bands of recent (re-)creation with a shameful budget.


MAXIMUM PROMOTION
Ask us (
Markus)for an offer to learn how much the maximum customized promotion is going to cost.
If you accept, place your order by following the same steps shown above about the common medium promotion, with the exception of placing an 'X' on the maximum promotion option (see form above).
In this case your material will get the same treatment of the common medium promotion +
-More interviews will be arranged with other magazines.
-Half of your CD will be downloadable from our website at the links provided by our aggressive marketing newsletter to increase the buying incentive.
-A contest will be set up to win one of your CDs (in this case you need to send us 3 CDs instead of 1)
-A key marketing service will supply national and regional rock, metal and alternative press with copies of your CDs.
This is the most effective way for bands with a serious budget yet currently without a deal (no fear: our prices are way more reasonable than our competitors'). Such promotion requires a lot of time and experience, as complications and delays are always around the corner; unfortunately not many bands are able to do things properly and efficiently on their own for different reasons. Myspace, Youtube, etc. and the bands' websites are a good starting point but achieving the press, the hard radio stations and getting a review or a stream has become a more complex process today than years ago.

NOTE: In any of the aboe-mentioned cases your band/label will take part of the list of promoted bands/labels/etc. for an undetermined period in our older promotion pages, so anybody will have the possibility of visiting it whenever they want.


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If you run a zine:
You can send us 1 or more (old) copies of your mag or fanzine for an honest professional review. You can rent ad places at cheap fees in our website.
Should you run a webzine, we can trade banners and links.


If you want us to run an Italian fanclub or need further info:





ADVICE: mark your envelopes containing CDs or other stuff directed to us with the words 'promo material - no value', in order to avoid custom troubles or bigger costs.