Promotion


Promotion is effective only when it is made by following the 5 P's rules:

Professionality
Perseverance
Proficiency
Precision
Passion



 

 
If you (bands or solo artists) want to get an effective, massive and targeted exposure for your band's CDs/DVD's/videoclips/demos/tours/etc. or the latest releases of your label is not widespread, you may choose among the following 3 options of our agency:

FREE BASIC PROMOTION) REVIEW/INTERVIEW: send us one or more ORIGINAL copies of the CD,
DVD, vinyl or tape (NO CDR's NOR PROMO-CD'S, AND NO DIGITAL FILES!!!) you want to be reviewed; also previous records are welcome to be reviewed.
DON'T FORGET TO SEND THE WHOLE PACKAGE including FULL ARTWORK, LYRICS AND A BIOGRAPHY, to enable us to make complete and detailed reviews and interviews, and guarantee you a better promotion.
If you wish you can additionally send us 1 T-shirt/longsleeve shirt/baseball hat/bermuda trousers with the logo of your band/label's new album or tour. I will wear them during my website promotion clinics
.
This option is suitable for bands who already invested in the past for their promotion and nowadays can count on several fans. No form needed.


COMMON MEDIUM PROMOTION
Step #1) Ask us (
Marco) for an offer to learn how much the medium customized promotion is going to cost.
Your material will get the following treatment:
-An in-depth honest professional EXTENSIVE review with a precise unbiassed mark.
-A phone or e-mail interview with us and the possibility of booking one with other zines.
-Colour cover on the review page.
-Band's or label's updated and detailed URLs, contact, discography, info and banner.
-One song or video posted along with the review/interview on our TV channel.
-A spot in our homepage, in the news section, and also in our updated marketing newsletter about the brand-new review, interview, your news (new releases, re-issues, line-up changes, live dates, new promo or live videos & other possible events such as showcases).

Step #2) If you agree to make a use of our services, send us your CDs, DVDs, vinyls or tapes and an e-mail
Marco stating you place www.rockmetalbands.com a 'MEDIUM PROMOTION ORDER' along with the permission for us to use the shipped musical and visual copyrighted material for the requested activity of promotion by filling in this form and placing an 'X' on the common medium promotion option:

 



Step #3) Pay by bank transfer or send us a paycheck made out to Marco Ganzerli (recommended) or hide the sum in a package at your risk. Due to the fees, we don't have Paypal at the moment.

Here're our data for the transaction:
BANK NAME : BANCA POPOLARE DELL'EMILIAROMAGNA (BPER) - FILIALE DI CORTICELLA (BOLOGNA - AGENZIA N. 23)
ACCOUNT HOLDER'S NAME : MARCO GANZERLI
SWIFT CODE : BPMO IT 22 XXX
IBAN NUMBER: IT25K0538702421000001982571


If you choose the cheque form, here's the data:
payable to: MARCO GANZERLI
ITALY


Step #4) Once we have received your material, your order and your money we will send you a signed confirmation receipt with the undertaking to meet our obligations on the same form you will have sent us.
In a couple of weeks the review is going to appear, and soon after the targeted brilliant newsletter will be spread according to a list of people involved in your specific music genre selected from our huge world's contact database (fans, labels, distros, radios, festivals, (web)zines, and so on); just to make a plain example, we WILL never send a grindcore label or webzine a promotional e-mail for a melodic metal band!
This is the most common promotion for unsigned bands of recent (re-)creation with a shameful budget.


MAXIMUM PROMOTION
Ask us (
Marco) for an offer to learn how much the maximum customized promotion is going to cost.
If you accept, place your order by following the same steps shown above about the common medium promotion, with the exception of placing an 'X' on the maximum promotion option (see form above).
In this case your material will get the same treatment of the common medium promotion +
-More interviews will be arranged with other magazines.
-Half of your CD will be downloadable from our website at the links provided by our aggressive marketing newsletter to increase the buying incentive.
-A contest will be set up to win one of your CDs (in this case you need to send us 3 CDs instead of 1)
-A key marketing service will supply national and regional rock, metal and alternative press with copies of your CDs.
-Optionally, we can also shoot a video for you with an excellent price/quality ratio.
This is the most effective way for bands with a serious budget yet currently without a deal (no fear: our prices are way more reasonable than our competitors'). Such promotion requires a lot of time and experience, as complications and delays are always around the corner; unfortunately not many bands are able to do things properly and efficiently on their own for different reasons. Myspace, Youtube, etc. and the bands' websites are a good starting point but achieving the press, the hard radio stations and getting a review or a stream has become a more complex process today than years ago. Labels choose to sign bands they like and that they heard of and listened to somewhere, so you need to make an extra financial effort in this direction.

NOTE: In any of the above-mentioned cases your band/label will take part of the list of promoted bands/labels/etc. for an undetermined period in our older promotion pages, so anybody will still have the possibility of visiting it whenever they want.

List of bands and artists whose promotion we worked on: Astral Spirit (Russia), The Bloodshot Gamblers (USA), Carlos Lichman (Brazil), Emblema (Italy), Embryon (UK/France), Tantal (Russia), Twilight Is Mine (Russia).


***


If you run a zine:
You can send us 1 or more (old) copies of your mag or fanzine for an honest professional review. You can rent ad places at cheap fees in our website.
Should you run a webzine, we can trade banners and links.


If you want us to run an Italian fanclub or need further info:



PRICES differ from case to case: it depends on how long and what kind of promotion you need. I'll suggest you different options customized for your band's level and strategy and I'll find a cheap compromise for you.

ADVICE: mark your envelopes containing CDs or other stuff directed to us with the words 'promo material - no value', in order to avoid custom troubles or bigger costs.


Please note that I'll not give anyone your private data, and I'll make your transactions as safe as possible. I'm a buyer, too and I was ripped off in the past, so I know how it feels and now I know how to avoid traps. Google our site, contact our old customers and get information about my working, my strengths and the aspects I can improve. They are your colleagues, musicians like you in the music business.
My data are exposed above because I have nothing to hide. If you accept my conditions, you won't have any legal claims to me Marco Ganzerli or my site roc
kmetalbands.com at all.
Moreover, you have noticed that I not only offer lots of free material but I also give you the opportunity of signing a short-term deal, and keep in touch by primary e-mail address, Facebook, Myspace or ICQ. All back-end support requests of any sort will be replied as soon as possible. With Skype you can even fix an appointment to see and talk to me directly. What more could be a sign of good will and professionalism?